Each week, you’ll be participating in a threaded discussion relative to chapter topics. They involve the whole class and deal with questions that come up in your chapter readings. You are required to post twice weekly in each unit discussion. In many cases, I will have multiple topics within each chapter discussion. You are not required to post on each topic to receive credit; you are required to respond and/or comment to one or more of the topics twice. Remember, it is a discussion so you should be responding to each other unless, of course, you begin the discussion on a specific topic. Short responses such as “I agree with John” will not count; nor will short one or two sentence responses. Also, if your response/comment is not original in thinking, you will not receive full credit. In other words, be sure to read other comments before you make your own or you could duplicate someone else’s response therefore reducing the point value for your thread. Those who wait until late Sunday may have a more difficult time with this.
Topic 1: Unfortunately, you usually don’t have to look very hard to find a company/brand dealing with some sort of crisis. Discuss an example of a current crisis (one from the last two years) and discuss how the four crises characteristics relate to your example. Be sure to discuss an example that was not used in the text. Finally, what do you see as the company’s biggest mistakes and/or successes in handling this crisis.