Shark Tank TV Show The Art of Persuasion Scenario Discussion Paper


The Art of Persuasion

Scenario: You are a budding entrepreneur with a great idea and you want to pitch it on the TV show, “Shark Tank.” Your product or service should be something the Sharks want to sink their teeth into. Draft a 1-2 minute pitch of your idea, using one of the techniques described in the Weekly Materials. Your pitch should contain a brief non-confidential description of your business product or service, explain any differentiating advantages, and end with a call to action. Then discuss the persuasive technique(s) you used and why you chose them.

NOTE: For those who have not watched the “Shark Tank” TV show, check it out here: Sample Shark Tank Pitches


Using the product or service chosen for your marketing plan, explain your unique brand position. Regarding the position in the marketplace of your product or service, what are its competitive Points-of-Differentiation (PODs), or differentiators? Respond to peers offering a recommendation they may have overlooked as it pertains to their PODs.

Company Name:

•Walmart Company is a retail corporation operating a chain of hypermarkets, grocery stores and discount stores.

High level Summary

•A marketing plan at Walmart Company will be used in getting more potential customers and convincing them to shop at Walmart.

•It will help increase sales of the company and profitability.