we are workong in strategic analysis project
our client is the scramble this is their website https://www.thescramble.com/family-dinner/
we suggest the company to targeting specific segments
so we suggest to target peole who follow specific diets
but, we need to provide the cilent the following questions:
1-what are the pros and cons of targeting people who fellow specific diets?
2-Who would they be competing against?
3-Whatare the trade-offs in going down this path?
I attached the presention slids to get an idea.