Scramble Industry Target People Strategic Analysis Project Assignment

we are workong in strategic analysis project

our client is the scramble this is their website https://www.thescramble.com/family-dinner/

we suggest the company to targeting specific segments

so we suggest to target peole who follow specific diets

but, we need to provide the cilent the following questions:

1-what are the pros and cons of targeting people who fellow specific diets?

2-Who would they be competing against?

3-Whatare the trade-offs in going down this path?

I attached the presention slids to get an idea.

thank you.