Scramble Industry Target People Strategic Analysis Project Assignment

we are workong in strategic analysis project

our client is the scramble this is their website

we suggest the company to targeting specific segments

so we suggest to target peole who follow specific diets

but, we need to provide the cilent the following questions:

1-what are the pros and cons of targeting people who fellow specific diets?

2-Who would they be competing against?

3-Whatare the trade-offs in going down this path?

I attached the presention slids to get an idea.

thank you.