San Francisco Innovation at Apple and Jazz at Work Discussion

Innovation at Apple Forum

Exclusive Interview with Apple CEO Tim Cook

Tim Cook Unveils NEW iPhone 6

Steve Jobs Introduces the New iPad

Steve Jobs Introduces the first iPod

Steve Jobs (Biographer) 60 Minutes

Apple Ad “Crazies” Narrated by Jobs (never aired)

Apple Ad 1984 – Release of the Macintosh


In the online forum, discuss:

1. What role did the late Steve Jobs play in leading and managing innovation at Apple?

2. How do you account for the success of Apple products, particulary the iPod, iPhones, and iPads? The early Macintosh?

3. Do you believe Tim Cook, the new CEO of Apple can carry on the legacy of Jobs? Explain using key concepts from the chapter.

4. What unique personality traits did Steve Jobs display? How did that influence his approach to innovation?

Jazz at Work

Watch the JazzatWork video.

Also watch the Innovating Jazz video.

Discuss these questions:

1. Why does this approach to team-building work?

2. How might the “jazz metaphor” be useful for teams?

3. How might this approach be applied to other situations?

That will be two different paper, please do it on different work doc plz. Thanks