- IMC plan for re-branding and re-positioning the neighborhood to enhance its image
- Overall strategy (Communications objective)
- Communications message*
- Traditional media
- Digital marketing
- Promotional tools
*Include the assets you made for the event
- Recommended IMC Strategy. Discuss your proposed IMC strategy for the neighborhood and how this addresses your IMC objectives stated at the start of the project.
- Your Group Reflections and key learning points from the IMC perspective
