North American Implementation and Communication Plan Case Study Assignment

Consider the following information relative to your consulting engagement for Hoosier Media, Inc. (News paper Company)


Currently Hoosier Media utilizes traditional media vehicles for marketing. This includes print advertising to solicit new and renewal newspaper subscriptions. Other marketing tactics currently used include regional television and radio advertising spots. Management has expressed interest in expanding its marketing reach through social media and mobile app technology but is unsure how to move forward in those areas.

Information technology

Hoosier Media’s newsroom is in dire need of technological updates. All workstations currently have desktop computers; however, many employees have been requesting the ability to work from home as well as have access to company networks while on the road for business. Many of the younger employees would like to have access to iPads and would like to replace their desktop computer with lightweight laptop computers.

For the next phase of your consulting engagement, address the following in a 750 to 1000-word paper (word count distributed among bullets below)

  • Propose marketing and information technology implementation tactics for Hoosier Media, Inc.(300 to 400 words – 3 to 4 paragraphs)

The paper should also reflect on how the company should communicate its strategic plan to key stakeholders by:

  • Identifying the information that should be communicated. (150 to 200 words – 1 to 2 paragraphs)
  • Defining the audience that should receive the communication. (150 to 200 words – 1 to 2 paragraphs))
  • Identifying the channel(s) of communication. (150 to 200 words – 1 to 2 paragraphs))

Please follow APA guidelines that include introduction, conclusion, and reference page. Words count should not include the introduction, conclusion, and reference page.