Work in your group to answer all the questions below:
- Why do people shop at Nordstrom Rack (exchange)?
- What is the key situation faced by Nordstrom Rack?
- List Nordstrom Rack’s main Strengths
- List Nordstrom Rack’s main Weaknesses
- State their central marketing objective (must synch with # 2)
- Describe the typical customers purchasing clothing (target markets)
- Describe the typical customer purchasing behavior for clothing (Extended, Limited, Habitual, Impulse)
- How does Nordstrom Rack create value?
- Make one value creation recommendation (must synch with # 2)
- Make one value capture recommendation (must synch with # 2)
