Mulvey’s Male Gaze Theory Femininity Analysis

Word length: 700-800 words
Format: Double-spaced, Size 12 point font Upload format: .doc, .docx, or .pdf only

This assignment requires you to

1) select, and explain a key concept(s) from one of the theorists below, and 2) apply the concept(s) to an analysis of a media example(s) (not used in class) of your choosing.

Select at least ONE of the following:

Kimmel, hegemonic masculinity
Katz, violent masculinity in advertising (lecture)
Bartky, disciplinary practices of femininity (and/or masculinity); panoptical male gaze
Mulvey, the male gaze

Shugart, the male-on-male gaze; commercial masculinity
Goffman, gender displays (of masculinity and/or femininity) (lecture, clips from The Codes of Gender)

See the attached reading files, detailed analysis of each theory is represent.


  • Begin by explaining Goffman’s concept of “gender displays” then analyze a collection of contemporary advertisements to see if what he says about displays of femininity and masculinity still hold true.
  • Begin by explaining Barkty’s concept of “disciplinary practices of femininity.” You can then make this the focus of your analysis or you can consider the questions: what do disciplinary practices of masculinity look like? What ways are this similar or different from disciplinary practices of femininity? Then, analyze media that focuses on disciplinary practices of masculinity.
  • Begin by explaining Kimmel’s concept of “hegemonic masculinity” and then analyze a character from a film, television show, or artist in a music video. (You can also analyze a media artifact that features a representation of masculinity that is not hegemonic.)

Grading Rubric

Your response essay will be graded based on the following criteria:

    • Your ability to correctly define/explain the key concept in your own words
    • Your ability to apply the concept to an analysis of a media text
    • The appropriateness, clarity, and descriptiveness of your “evidence” (i.e. media example).
    • The organization of your ideas (e.g. the “readability” of your essay).
    • Overall writing, including spelling, grammar, punctuation, stylization (e.g. proper use of italics when citing names of films or television shows).
    • Correct use of MLA or APA citation style.
    • Meeting and staying within the required word count.