MRKT395 Accor Non Strategic Business Implementation Plan Paper

thesis the question 

• What is the company’s major problem (i.e., What decisions must be made? What

choices must be faced?)?

o Who has endured this problem before?

o How did they handle it?

o How much did it cost them?

o How long did it take them to implement the plan?

and this is the answer i want you to rephrase and add a little bit 

In 2010, Accor has its non-strategic business. By this non-strategic business they losing their brands. currently, the weakness of Accor can be seen from its being the operators may arise. Being hotel group it also a business with its fixed costs higher than other businesses. This may create problems when the demand in hotel decline. Improving the technological services is likely to be requirement to remain competitive but this is not a