Module 1 STP Marketing Plan Product Management and Situation Analysis Paper

Full question is in the attached document…

After you determine what you are selling, the next critical part of the marketing plan is to understand to whom you are selling. Knowing your customer is essential to ensure that the company is delivering an appropriate message to the target market. Marketing success is about turning sales leads into profits.

Not only should a company focus on servicing its current customer base, it must also seek out new customers.