MBA5004 SOUTH Week 1 Cumulative Prospect Theory In Utility Assignment

You are the new owner of Vanda-Laye Corporation. You are interested in your company’s cost and revenue relationships as well as its future pricing strategies.


  • Analyze how the Utility Theory can help you determine pricing as you make changes to the companies pricing strategies.
  • Evaluate what information is needed to assess the company’s cost and revenue relationship. What does this information tell you about the company?
  • Explain the impact supply and demand has on the company’s pricing strategy.