Mazda and Samsung Companies Brand Management Case Studies

Please Your task for this assignment is write a one-page paper double-spaced for both articles attached. Which means two pages in total. Explanation of its relevance to brand management. Related to branding awareness and how could that effect the company.

1) Mazda recalls close to 190k cars.…

2) Some of new Samsung’s new fold phones are breaking…

Below are some questions to help write this paper.

  • What could the brand have learned from the incident?
  • What could they have done differently?
  • If you feel they were absolutely spot on (correct in their approach), please advise why. Again, relate specific course content to align with your position.