Watch the video, Pinkberry, and answer the following questions:
- How would you update the personality of the brand to reinvigorate Pinkberry? Provide a rationale for your answer.
- Determine the most viable target market for Pinkberry using the bases of segmentation to describe the customer profile. Provide a rationale for your answer.
- Describe each level of Maslow’s Hierarchy of Needs. Which level describes you the most when making purchases? Provide a rationale for your answer and use an example to highlight the level.
Respond to Peer(s)
- Read and respond to at least two of your classmate’s posts.