Marketing Plan Document : a new cosmetics product that will be launched in the UAE.
Dear writer, I need your help to prepare the following marketing plan based on the information I will provide. It’s a group project, however I will share with you my part that I need to work on it.
For my part, I need to analyze the various environments (external, competitor) that relate to the relevant industry/market and based on this analysis, my colleagues will develop an appropriate marketing strategy for our new product. When preparing the analysis it is important to draw on research to support your critical analysis and application of concepts. It is essential that your research is referenced(it should be relevant and used in the research , not using random sources) . Correct referencing is important because it identifies the source of the ideas and arguments that you present, and sometimes the source of the actual words you use, and helps to avoid the problem of plagiarism.
So below are the needed information.
The new product we will launch is basically we do some adjustments and improvements to the lash glue by add type of vitamin called (niacin) that helps lashes grow faster and will as will add vitamin C to the lash glue that will prevent the lash glue from damaging the lashes once remember. This product will be under Huda Beauty Brand. So you need to Outline of all relevant changes/trends in marketing environments and implications for Huda Beauty Brand and the new product, beside thorough analysis of the competitive situation.
Prepare an External Environmental Analysis: this section should include the following points explained in details
- Demographic Environment
- Economic Environment
- Cultural Environment
- Political Environment
- Technological Environment
- Natural Environment
Prepare Competitor Analysis this section should include the following points explained in details
- Key Direct and Indirect Competitors
- Competitor Analysis Table to compare the target customers, key features, price ranges, and market shares.
- Competitive Positions/Strategies of key competitors
i will attached one example for my friend who take high mark on the same project. Please use this example as a guide for your writing