What is marketing? Why is marketing conducted (provide at least three (3) reasons)? Why might companies be concerned about the importance of relationship management?
Define centralized and decentralized authority. Which one is the most important; why? What are at least two (2) advantages and disadvantages for each?
What is departmentalization? List and describe the four (4) types of departmentalization? How does a manager determine which departmentalization style to implement?