IKEA Business Strategic Groups and Company Position Case Analysis

  1. Company Analyst (Job A)—Identifies the strategic groups within the industry market. Who are the major competitors and what is the company’s position relative to those competitors? Also, review the market of current and potential customers for the industry. What is important for customers in this market? What appeals might be used to attract consumers within the market? Study the targeted customer base and strategies used to build customer relationships. What strategies are currently being used? What customer relationship strategies would you recommend?

. SWOT Analyst- (Job G). Conduct a SWOT analysis on the company we are studying. You may use a chart for this deliverable. However, you need to make one recommendation based upon the information you proide in your analysis.