Identify an Opportunity for Additional Growth SWOT Analysis

Project Method: Identify an opportunity for additional growth. We will seizing on a potential opportunity in the marketplace for the company
My Idea overview: For get more market share, Lyft should Merge Jnuo by Gett to against Uber. (Check the Project Proposal)
The assignment is to write a S.W.O.T. Analysis. I write a draft for it please add more detail to the first draft of SWOT analysis.

Some bullet only has one sentence, add one or two more sentences. Review some online SWOT analysis sample, and research more information.