Google Mission Statement Business and Strategy Case Study Analysis

This is a case study. You will analyze it making sure to include the following:

1. Background

2. What is the strategy for Google?

3. What is the basis for Google’s competitive advantage?

4. What advantage does Google competitors have or may likely have?

5. What are Google’s challenges ?>

6. What are the challenges of its competitors ?

7. How should Google respond to these challenges?

8. What are Google’s strategic options ?