CHIA Exam Hotel Business STR Global report

Last week you took the CHIA Exam, which was prepared in a cooperative effort by the hotel industry, hotel management academic institutions (including JWU) and STR Global. The reason for this focused effort is that it is VERY important to the industry that their managers be able to read, understand, and acton the market share data in the STR Report.

Given that there are a number of different report tabs presented in a standard STR report, which of these specific tabs (reports) do you think would be the most useful to identifying market share opportunities,and why?