BUS475 Week 2 Strategic Plan of Hoosier Media Inc Presentation

Refer back to the Week 2 company, Hoosier Media, Inc. Your consulting firm is now ready to present suggestions regarding the strategic plan of Hoosier Media, Inc.

In a 10- to 20-slide presentation with speaker notes, address the following which will be presented to the Director of Marketing:

  • The best possible options for evaluating a strategic plan
  • Corrective actions that should be taken to ensure company operations are correctly aligned with the strategic plan

Include the following in your presentation:

  • How should the company measure organizational performance?
  • How will the company examine what progress is being made toward the stated objectives?
  • What criteria will be used when determining whether company objectives are measurable and verifiable?
  • Based on your knowledge of the company, what changes should be made to reposition Hoosier Media competitively for the future?

This is the company: You work for a consulting firm whose primary objective is to help businesses improve their strategic operations. Your firm recently was hired by a newspaper company named Hoosier Media Inc. The client’s print newspaper circulation and subscriptions have declined, resulting in 30% lower revenues over the last five years. Online ad revenues have increased but currently account for just 5% of the company’s revenue. You have been tasked with providing a comprehensive internal and external analysis to help the firm improve its business operations.