Air Canada from Humble Beginnings to Flag Carrier Research Paper

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TOPIC: Air Canada From Humble Beginnings to Flag Carrier

Executive Summary

This report was commissioned to inspect the importance of management to run a sustainable and profitable organization when turbulent and competitive environment arise. The organization that will be mainly focused on is Air Canada. The research provided will bring forward the fact that economic, environmental social aspect and sustainability have become more of a challenge and demand for organizations today compared to the past decades.

The development and growth of an airline has a big relation with managers and management. Managers play the role of decision makers, and therefore, contributes to the organization’s conversion towards a sustainable path. As mentioned by Shemwell and Cronin (1994) “Because services cannot be stored, temporary imbalances between supply and demand present a difficult challenge for managers of service organizations”

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