o Brief background of the company (very brief!)
o Evaluation of at least three functions (global presence/cultural accommodation is required as one of the three functions) such as:
▪ Global presence and cultural accommodation (required for all reports)
▪ Customer Service and Support
▪ Public Relations
▪ Product Communities
▪ Community and Outreach Services
▪ Other – may be specific to the industry, such as non-profit organizations
o For each of the 3 functions, describe how social media are being used, what technologies are being utilized, how the business processes work, and how effective they are. Give detailed examples to support your opinion. Each group will need to determine a set of criteria to “grade” each function on. This will require group meetings to look at each company online and determine which company is best in each function, and how the other companies rank in comparison.
o Overall impressions; recommendations for improvement
o Rating and ranking of each company by function (see general scale below), and overall rating – Writers will need to give a “grade” to each function and determine the overall grade for their company. They will also need to give their reasons for the grades, what was done well, what needed improvement.
- Use of “we”:Although an individual contributor would be composing only his/her section of the report, please use “we/us” language instead of “I/me,” e.g. We think that this company has utilized social media the most effectively because …
- Graphics:Each individual company report should have two graphic charts which will give a pictorial view of the evaluation conclusions.These charts should be consistent through each of the company reports.
Finished by 09:00 A.M. 05/03/2019 (UTC-08:00)